BijouRocks by Reine Krief was created for the strong, independent woman embracing her femininity. The mission behind the start of the company was to bring forth unique and exclusive, one-of-a-kind, handcrafted jewelry, made in the USA. In addition to exclusive designs, the commitment of BijouRocks is to always provide top quality, service and customer satisfaction.
BijouRocks’ collections are inspired by diverse elements, vintage or new, found in the four corners of the world and
are influenced by life’s artistry, architecture, color, texture and history. Each unique piece of jewelry is individually handcrafted with special attention to detail using only quality components. Hand selected pearls, crystals and gemstones compliment designs that may include vintage components such as a designer brooch from the 1940’s or handblown glass from famous Italian glassmakers. Elements curated and collected over the years influence the creation of a special piece that further inspires the development of a collection with a story to tell.
Reine Krief is President and Designer of BijouRocks, a unique collection of handcrafted jewelry, made in the USA. Raised in Montreal, Canada, Reine’s creative interests began at a young age helping out in her father’s fashion import company. Out of high school, she attended fashion school followed by university, then pursued a career in the fashion industry working in wholesale, retail and as a buyer. Eventually she was led to interior design for which she had an affinity. Years later, she moved to California with her husband and four children placing her career in interior design on hold.
BijouRocks started in 2014, after years of handcrafting jewelry for family, friends and for teacher’s gifts. Encouraged by the positive response, Reine continued to create and before she knew it, what began as a hobby became a small business. Today, with three of her four children off to college, Reine is ready to focus all of her creative energy on her craft full-time launching her first e-commerce website in April 2015.
Reine invests time on family and is involved in a few causes she is dedicated to help. Her other passions include cooking and hosting dinner parties. She secretly hopes, she will one day share her favorite recipes in a cookbook she will write.
“What I really like, is to feel the weight of a finished piece in my hand. There is something authentic about it. Making, creating, designing, it all makes me happy. I'd like to share that with the world.” Reine.