A Personal Story
Raised in Montreal, Reine’s experience and interest in fashion began early in her father’s import company. Her education continued in trade school followed by University and pursued a long career in the fashion industry working in design, wholesale, retail & also as a buyer. Eventually, after marriage and four children, she diversified into interior design until she moved to California with her family. Years of collecting and curating vintage jewelry inspired her to make and share her craft.
Each unique piece of jewelry is individually handcrafted with curated repurposed vintage or new components found in the four corners of the world. Designs are influenced by life’s artistry, architecture, color, texture and history.
Bijourocks' unique collections of handcrafted jewelry are always one-of-a-kind or offered in limited editions using repurposed vintage and other top quality materials. Collections are available in our shop, online, and wholesale. Services include customization, repairs and repurposing. Besides, design and handcrafting, Reine specializes in hand-knotting.
Bijourocks by Reine Krief, maintains a strong presence in social media acquiring loyal customers in the USA, Canada, and Mexico. The buzz continues with requests, features, and editorials by local and national press organizations, bloggers, as well as appearances on local television shows. In early 2019, BijouRocks by Reine Krief opened a new location in Solana Beach, CA which serves as a showroom and location to host events and a pop-up space for artisans.
We invite you to visit our beautiful location in Solana Beach, CA. Beyond what you can find on the website, in the shop you will find repurposed vintage and new collections of BijouRocks' Jewelry, Reine's own designer collections of Italian leather handbags, small leather goods, as well as all kinds of accessories. In addition, the attached Krief art gallery exhibits up & coming new artists. Sign up to receive information about upcoming events and get 10% off your first order.